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Our first important insight into laurels, though, isn’t about Greek gods. And, eventually, laurel-leaf crowns for prize winners at film festivals. The idea’s been with us ever since as a way to mark excellence.
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And like so many other Greek practices, it carried over into Roman culture. Later, at athletic games dedicated to Apollo, winners were given the same kinds of wreaths to wear on their heads the way Olympians wear medals. Apollo started making wreaths from the tree to make himself feel better. Fed up, she asked Earth goddess Gaia for help, and Gaia transported her away, leaving in her place a laurel tree. They got their start in an ancient Greek myth about the god Apollo, who was hounding a priestess named Daphne despite her clear disinterest. Laurels have been a way to recognize accomplishment for thousands of years. And while that’s true in a way, there’s a more effective way to think about them and use them, though, that can create more screenings and more interest for the long term.īut before we get into that: why is a “laurel” a thing at all? The more he (and we get) the better the film is doing, goes the idea. And he amassed a mountain of laurels.īut by focusing only on quantity, he missed opportunities to use his laurels strategically to create long term success - building relationships and demand for his next work. Why? Audiences and programmers liked the short enough for it to play several hundred fests, which is an achievement no matter how you slice it. When he finally called it quits and tallied them up, he had more than 500 festival laurels.ĭespite all that time and effort and gargantuan success, no one remembers him now. He won awards and relentlessly promoted the short. And by traditional measures, we’d all say his film did well. He kept the campaign going for a couple of years, at least. His gimmick was, he was trying to get “the most laurels ever” for his short. I know someone who made a name for himself on the circuit in the first part of this decade with a stunt. But our #BetterFesting correspondent, Jason Tostevin, says the real win with festival laurels is in knowing how and when to use them strategically to build audiences and screenings.